About us

Built on discipline. Driven by hope.

Unbroken Ranks, Inc. is a new nonprofit in Idaho Falls. We help veterans and service members get connected with qualified coaches, trainers, and partners.

Our mission

To help military veterans and service members get connected with qualified coaches, trainers, and partners for health, fitness, and competing on stage.

We don’t coach anyone ourselves. We help you find the right people. As funds allow, we plan to help cover part of coaching costs through partner coaches and trainers. Our long-term goal is to pay a veteran’s first competition entry fee, so money isn’t what keeps you off the stage.

Service builds habits most people never learn: showing up, doing the work, and pushing through when it’s hard. After service, a lot of the structure goes away. The right coach and a clear goal help put it back.

Illustration of four people seen from behind hiking toward a mountain ridge at sunrise
Illustration
Unbroken Ranks emblem: mountain ridge and barbell

Founder

Wade Lowery

Wade served 21 years in the Army National Guard, including a deployment to Iraq as a combat engineer, before retiring. Today he lives in Idaho Falls and leads Unbroken Ranks as its founder and President.

Where we are today

We’re just getting started. Unbroken Ranks, Inc. is incorporated as an Idaho nonprofit corporation, and our board is in place. We will apply for 501(c)(3) tax-exempt status; donations are not yet tax-deductible. Our first event is the NPC Vancouver Open on April 3, 2027.

Meet the board

Stand in the ranks

Want help finding a coach for a health or competition goal? Or ready to back a veteran who is putting in the work?